ON THE GOLDEN CENTURY OF "FORMULA 1" FANS OF THE BRAND WILL REMEMBER THE BIOGRAPHICAL DRAMA "RACE" BY DIRECTOR RON HOWARD. TAG HEUER TAKE ACTIVE PARTICIPATION IN LEGEND CREATION.
1976
- A small family-owned company called Heuer from the mountainous Swiss city of Saint-Imier by then had been working with Formula 1 races for seven years. The production of instruments for the dashboard of racing cars contributed to the fact that Jack Hoher, leaving the post of honorary president of TAG Heuer in 2013, connected the future of the company with the world of auto racing.
In a new action-packed film by Oscar winner Ron Howard's “Race”, the history of Formula 1 races of the 1976 season is examined in detail. The era of rampant glamor, endless fun and free all-consuming love. The leading roles are played by Hollywood stars - Chris Hemsworth and Daniel Bruhl. Luxurious, relaxed, at any time ready for risk - both on the race track and in intimate relationships. The authenticity of the images is supported by the excellent quality of the details. Careful research was carried out in everything from fireballs, race participants, to clothing styles and chronographs worn by heroes. Since the cult film LeMan starring Steven McQueen in the lead role, the tense and very glamorous world of the fastest sport has not yet been recreated so authentically! Not without reason experts vying predict the success of the new movie. And part of the fame, undoubtedly, will go to TAG Heuer, which from the very beginning supported and helped promote this film project. It is known that McQueen wore the Heuer Monaco chronograph in the company square case during the filming. The same was worn by his friend, the famous Swiss racer Joe Sieffert, who was sponsored by the watch company at that time. In the movie Race, Nicky Lauda wears a Heuer Silverstone watch, a legendary 1970s chronograph, named after the British Racing Club's Silverstone circuit. James Hunt, performed by Chris Hemsworth, wears the Heuer Carrera gold chronograph, named after the most dangerous Carrera Panamericana racing.
